Top GEOs, Formats, and Creatives In Summer End
As we bid farewell to summer and approach the cozy season of autumn, consumer behavior is evolving. People are transitioning from vacation mode to back-to-school routines, shifting from outdoor activities to spending more time indoors. This change signals a shift in browsing patterns, mobile usage, and engagement. Advertisers need to adapt their strategies accordingly, capitalizing on the latest trends as they aim to scale smarter and optimize faster for the upcoming season.
Benefits of Advertising Formats
Popunder Ads
Popunder ads continue to be a reliable traffic-driving tool. With flexible pricing models like CPM and CPC, they offer non-intrusive experiences while providing high-conversion opportunities. As the fall season brings more indoor activity, the steady traffic from popunders will remain crucial for advertisers looking to scale efficiently.
Top GEOs for Popunder Ads:
🇮🇩 ID – CPM $0,7
🇺🇸 US – CPM $2,5
🇮🇳 IN – CPM $0,5
🇨🇳 CN – CPM $1,2
🇧🇷 BR – CPM $1
🇹🇭 TH – CPM $1
🔥 Top 5 verticals for Popunder Ads:
🎰 Casino & Gambling
🏆 Betting
📹 Webcam
📱 Apps & Utilities
📦 E-commerce
In-Page Ads
These ads, embedded within the main content of a website, provide a smooth and seamless user experience across various devices and GEOs. As consumers spend more time online, in-page banners continue to offer excellent visibility and consistent performance, making them a versatile option for any vertical. Their ability to blend naturally with the content ensures stable results throughout the seasonal transition.
Top GEOs for In-page Ads:
🇺🇸 US – CPC $0,04
🇩🇪 DE – CPC $0,02
🇨🇳 CN – CPC $0,02
🇫🇷 FR – CPC $0,01
🇮🇹 IT – CPC $0,01
🔥 Top 5 Verticals for In-page Ads:
❤️ Dating
📱 Apps & Utilities
💊 Nutra
💰 Finance
📹 Webcam
Push Ads
With real-time engagement and massive reach, push notifications are ideal for broad campaigns. As mobile usage stays strong, push notifications allow advertisers to keep audiences connected, even when they’re not actively browsing. This format will be perfect for re-engaging audiences who have shifted their browsing habits.
Top GEOs for Push Ads:
🇮🇳 IN – CPC $0,003
🇧🇷 BR – CPC $0,009
🇻🇳 VN – CPC $0,008
🇧🇩 BD – CPC $0,02
🇷🇺 RU – CPC $0,08
🇺🇸 US – CPC $0,05
🔥 Top 5 Verticals for Push Ads:
❤️ Dating
🎰 Casino & Gambling
🏆 Betting
📱 Apps & Utilities
🎉 Sweepstakes
Native Ads
Natives are the ultimate tool for long-term engagement. As fall approaches and consumers become more engaged with indoor content, native ads continue to perform strongly, often outpacing traditional formats in terms of CTR. Their seamless integration with website content enhances user trust and interaction, making them essential for achieving sustained engagement.
Top GEOs for Native Ads:
🇮🇳 IN – CPC $0,004
🇺🇸 US – CPC $0,05
🇧🇷 BR – CPC $0,02
🇮🇩 ID – CPC $0,009
🇨🇳 CN – CPC $0,02
🔥 Top 5 Verticals for Native Ads:
💊 Nutra
💰 Finance
📰 News
❤️ Dating
📱 Apps & Utilities
Creative Ideas for Push Ads in August 2025
1) Gambling
2) Sweepstakes
3) Betting
4) Finance
5) Gaming
6) News & Content
7) Utilities
8) Dating
Need help with ads?
If you’re uncertain about which GEOs or verticals to target, feel free to reach out directly to your EVADAV manager via the dashboard. We’re here to help you navigate these seasonal shifts and make your campaigns more effective than ever.
New to EVADAV Ad Network?
Take advantage of the latest trends and optimize for the changing season! With access to top-performing GEOs, advanced ad formats, and high-quality traffic, you’ll be ready to launch campaigns that capture both late summer momentum and upcoming autumn opportunities.
