Ad Marketing Trends 2023: What to Wait for This Year
Year after year, the art and science of advertising evolve, and companies must keep up with the pace. Indeed, if audience growth is a firm’s priority, being familiar with the latest marketing tendencies is a must. Evadav team has prepared the most promising ad marketing trends of 2023. So, keep reading to learn about something that can boost a company’s success!
The current life pace is incredibly fast, reflecting people’s need to do and have everything quickly. Consequently, buyers always appreciate it when businesses respond as promptly as possible. Also, companies that operate globally must adjust to customers who live in different time zones. When managers don’t consider such specifics, people from other countries can’t fully utilize the companies’ goods and services.
Luckily, Chatbots have a chance to become a popular solution for businesses. With them, firms never leave anyone ignored. Undeniably, such technology is way more efficient than the following methods:
Communicating via emails
Finding a Q&A block on a website
Using regular text messages
Depending on the client’s question, they either receive assistance from artificial intelligence or a real person. However, modern AI is so advanced that it can equal or surpass humans in certain aspects. In any situation, chatbots ensure that customers feel welcome and heard regardless of who answers the questions.
💡In your Evadav profile, you can get help via chatbot. Just leave a notice, and a personal manager will help you asap.
🔥GIFs and Short Videos
In recent years, people’s attention spans significantly shrunk, and it’s a fact. The rise of TikTok caused other platforms like YouTube and Instagram to switch to the short video format. As a result, everybody who enjoyed social media apps automatically got used to quickly changing clips. How does this situation affect marketing trends?
Overall, short ad clips and GIFs are a major opportunity for companies in 2023. Taking something that people are obsessed with and using it for advertising is a total power move. Firstly, small clips are highly addictive. A regular person would rather watch six videos that last 10 seconds each than a one-minute tape. Secondly, the concise info in an advertisement can hook someone to learn more about the company. Finally, short videos or GIFs require less time, effort, and cost than long videos. But, although brands use minimum resources, the effect is impressive. This method is especially good for engaging younger audiences.
💡According to Evadav's testing results, ads when using GIFs can potentially increase CTR by up to 150%. Try it in your Evadav profile.
Modern consumers experience the constant bombardment of advertising. Sometimes, the overwhelming number of images has a negative effect and makes people feel tired. From phones to streets, all sorts of advertisements cover all possible surfaces. Under such circumstances, it’s only natural that the minimalism trend will take over in 2023.
Yes, people admire intricate art, but it hardly helps in marketing. Instead, companies will choose meanings over forms and abandon too complex designs. What are the advantages of visual simplicity? Some of the major pros of minimalism are as follows:
People perceive simple pictures better
Such advertisements are often inexpensive
Simple websites download faster
Still, there are many ways for brands to win public attention with simple advertisements. Instead of adding too many details, they can use captivating transitions, animations, etc. Even a color scheme associated with a company plays an important role in advertising.
💡In your profile Evadav, you can test as many pics as you need and choose the most suitable ones - minimalistic and simple are the best. Also, you can opt for the CTA button text color, style, and position (Inpage).
Using immersive environments like Metaverse can become another promising marketing trend in 2023. Nowadays, more and more people choose to socialize online. Meta universe brings various awesome opportunities like world-building, creating and customizing digital avatars, inviting friends, and participating in events. So, many companies will try and hop on the train of metaverse popularity in 2023!
Undeniably, seeing an ad via a VR set is much more unusual than seeing it on a banner in real life. However, enterprises understand the importance of such novelty and start exploring digital spaces. And eventually, making a presence in the meta-universe brings amazing results. For instance, Mcdonald's decided to hold virtual celebrations of the Lunar New Year. For this occasion, the company partnered with Karen Cheng, a famous digital artist. Such a mix of Chinese and American cultures aims to attract numerous participants.
🔥Advocating for Societal Issues
Among other advertisement trends, highlighting societal problems will be part of many marketing campaigns in 2023. Today, customers care more than ever about companies’ reputations and collectively push them toward ethical decisions. If a brand acts tone-deaf, it quickly becomes the victim of cancel culture. Therefore, an advertisement must demonstrate that a company can read the room and acknowledge important issues.
There are endless ways to incorporate societal themes into ads. As an illustration, a business might state that a percentage of its profits goes to charity funds. Companies sometimes replace plastic packaging with paper or beeswax wraps and emphasize this info in their advertisements. Additionally, brands state that they never use sweatshop labor. Although such a decision raises production costs and product prices, buyers are willing to pay more to support an ethical business. In the end, the demonstration of social responsibility through marketing positively affects companies’ performance.
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When enterprises want to push their products and services, they often use multiple platforms. However, if people see the same popunder ad on every website, they eventually start ignoring it subconsciously or intentionally. Such a phenomenon is called banner blindness, and companies in 2023 will try to solve this problem by using native ads. Generally, they are high-quality and unique advertisements. Moreover, businesses ensure that such in-page ads look natural and alluring.
For instance, if someone reads an article about dogs, the brief mention of a dog food brand or grooming services fits the theme. On the contrary, a company should avoid advertising beauty products on a website about gardening. Despite being more expensive than regular advertisements, native ads are more effective and memorable if companies do them right.
💡 Your native ad can be perfect. Integrate it with your site content. Try native ad with Evadav.