The role of advertising in Metaverse
🔮It seems like something new transforms the marketing industry every decade. In fact, if you trace the formation of radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you find an important principle: that first-mover advantage pays off handsomely for businesses that master new, paradigm-bending channels early.
🔎Technology advances are referred to as the Metaverse. Using immersive and emerging technologies, people from all over the world have the possibility to interact in a virtual space with the help of their virtual avatars. There are those who claim that the lines between the "real" and "virtual" worlds will blur in the not-so-distant future. What changes to expect in advertising with the advent of Metaverse?
💡Ad in Metaverse: How to Get in the Game
Non-gaming Metaverses are becoming increasingly popular. Virtual conventions are becoming more common in the Metaverse. Attendees will be able to visit various booths without leaving their office or home. When you take the experience online, the number of people who see it grows dramatically.
⭐Consider the potential reach of impressions if they are in the Metaverse. To better understand how the user will see your ad, put on virtual reality glasses and "sit" in the car. Look and feel what it's like inside.
⭐Usual advertising everyone is used to, will not work. Try to think outside the box and use engagement as your main KPI.
⭐Remember to think broadly and use multiple approaches to choose the best way to interact with the Metaverse. In the Metaverse, even the sky is not the limit.
💡Metaverse: Trendy VR Advertising
Marketers have the most to gain from native VR advertising in the Metaverse. With full-scale brand experiences, brands can weave stories, let users interact with their products, and eventually make purchases - all without leaving the Metaverse.
💡Luxury Gucci Garden
Technologies have inevitably penetrated all the domains of our life, and now they have even attained the fashion industry. The Gucci Garden on Roblox offers multiple themed rooms that pay homage to Gucci campaigns but also add features that are not constrained by physical laws. During the journey, customers can inspire the atmosphere Gucci transmits.
Visitors enter through a virtual lobby where their avatars can view, try on and buy Gucci digital products. Inside the themed room, the avatars get blank, genderless, android-like mannequins that look foreign to those who think of Roblox avatars as rectangular toy-like figures.
When people move through the garden, their avatars take patterns from the visual elements of each space. Colorful wavy lights may transform into patterned sleeves in a Tokyo tribe-themed maze, forest, and flowers.
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💡Immersive native ad experiences with Nike
Have you seen a new 3D space by Nike and Roblox? NIKELAND is a good example of a VR gaming platform and Metaverse. Here you are to create an avatar, customize with Nike products, and explore the brand's footwear, apparel, and accessories while playing.
Nike has gone far beyond the games. Together with Roblox, it brought NIKELAND to life at Nike’s NYC HOI with the unique Snapchat lens. The lens turns the kids' floor into an augmented reality version of NIKELAND, complete with its signature avatars, fun games, inspired by NIKELAND.
🤩 Your native ad can be as awesome as the Nike ones. Integrate it with your site content. Try native ad with Evadav -> https://bit.ly/3ueFhhM
The future is just right around the corner! Jump in!
Read also: Affiliate marketing trends in 2022