How to boost your campaigns with influencers?
Have you ever run an ad campaign with influencers? Such an ad involves working with people who have a great number of followers on social networks. They can promote your product or service. This will allow your brand to reach a large audience effectively. Read on to learn tips from Evadav on how to increase the effectiveness of your advertising campaigns with influencers!
💰Keep to the Goals
You can run an influencer marketing campaign in a variety of ways. However, the final objectives remain the same. An influencer campaign is determined to:
present your brand with a human face by connecting it with a genuine person who has meaning for their audience;
increase likes, conversions, and other metrics via the "copycat effect" (coping influencers);
expand the reach of your brand online.
💡In Evadav profile, you can launch push, popunder, in-page, and native advertising formats and get additional reach and audience through them if you use a targeted landing page with a ready-made video or images of an influencer.
💰Build Relationships with Influencers
To achieve your marketing goals, develop partnerships with popular Influencers. Statistics show that more than 40 percent of people buy a product or service after seeing an influencer or celebrity in an ad.
Influencers can create content that promotes your product or brand on social media. They could simply post a picture of themselves using the product or create a dedicated video to promote the brand. Statistically, more than 40% of people buy a product or service after seeing an Influencer or celebrity in an ad.
Influencers can create content that promotes your product or brand on social media. They could simply post a picture of themselves using the product or create a dedicated video to promote the brand.
💰Opt for the right influencers for your brand
Despite social influencers' fragmented landscape, the searchability of their data varies widely depending on their channel, industry, and business acumen. During the evaluation process, audit both the influencer's content and the conversations it sparked.
Pay attention to the number of followers they have, follower engagement, etc.
Let’s see an example of the right ad with influencers. Here is the advertising of Nike with Michelle Wie West - the youngest golf player qualifying for the LPGA. Since 2005, she has earned a partnership with Nike and shared Nike content regularly.
💰Choose the Target Platforms
Despite the effectiveness of social networks for marketing, they are not created equal. Not all of them are ideal for launching influencer marketing campaigns. Depending on your goals, identify platforms that are ideal for your products or services. It can be Facebook, Linkedin, Twitter, YouTube, Reddit, Instagram, Pinterest, TikTok, etc.
🤑Launch your campaigns in your Evadav profile.
Read also: How to protect your Evadav account