How to boost conversions? Top-5 tips
🧐 Has it ever happened to you that your offer stopped converting when you were scaling? To avoid such pitfalls, the Evadav team has made up a list of top-5 tips on how to boost your conversions.
🧚 Tell an engaging story
In native campaigns, there are usually several stages in the conversion funnel, including ads, bridge pages (like articles, quizzes, etc.), and ultimately sales landing pages. When a significant percentage of ad clicks is lost between these layers of the funnel, what should you do?
Users do not often click through to the landing page when there is no compelling story to excite and motivate them to continue. A product and all its features should be explained in a gentle, gradual manner so the target audience can understand it easily.
A high-performing campaign that you can create with Evadav always lets users see why the product is essential to them by telling a cohesive story. With a story about product development or how the brand was founded, you can market to the purpose-driven generation Z. If success stories resonate, you can convey how the product addresses an essential need in the marketplace.
💸 Make changes
Successful native campaigns are those which are willing to adapt and experiment. When your campaign is not performing well for weeks, it is time to change something and try some new things. By changing an offer, targeting, or creative angle too quickly, you may not have enough time to evaluate its potential fully. It’s important to note that almost all profitable campaigns have negative ROI during the first few days of rotation.
To follow a consistent campaign strategy, it can be a good idea to set distinct monetary thresholds for each campaign part. For example, if your CPA spend exceeds 2x and you receive zero conversions, disable this particular traffic source in your Evadav cabinet. Do keep in mind that CPC averages also vary by Geos, and therefore, test budgets for various geotargeting will vary.
🙌 Tell the truth
By mistake, a sales funnel makes false promises to the user. In this case, the product promised in the ads or pre-landings is not found to be as valuable as on the landing page. Advertisers face this difficulty when they use a problem-solving approach when developing their ad creatives. They create ads that suggest new effective solutions to customers' pain points.
With this strategy, you may get a lot of clicks and impressions, but sending the wrong type of audience to your offer will not result in sales. As a result, they arrive at the sales landing page but don't feel convinced or intended to purchase. If you want to avoid this situation, be sure to segregate creative assets for each funnel and display the promoted products in your ads.
📝 Add clients’ reviews
Using a product or service for the first time is not something anyone wants. It would be beneficial if you could provide them with testimonials and/or reviews of your clients. People are more likely to trust a company that has a good reputation. According to the statistics, 91% of consumers 18 to 34 years old are big believers in online reviews.
So if you add some reviews with photos, you are most likely to get a few times more conversions than before.
🚩 Fix the site issues
It is also very common to have infrastructure issues within your landing page that kill ROI-positive campaigns when they scale. The lack of a prompt lead response time or technical problems often causes users to abandon their purchase intentions.
If a lead runs into a roadblock along the way, such as a time-out or an inactive mobile app, their decision to convert is likely to be impacted. Make sure that users have easy access to the order form and customer support.
The technical infrastructure of your websites, such as your hosting and CDN services, needs to be robust, and the page builders should be competent. Pay attention to the page load speed as well. If you render the above-the-fold content in less than one second, you risk disengaging users.
If you are planning to scale customer service infrastructure, make sure your call center and support team can handle the traffic that comes in like it does the Evadav team 24/7. It goes without saying keeping and nurturing user intent is vital with a fast lead response.
✨ Try launching your campaign with Evadav, and you’ll see how easy it is to boost your conversions quickly! Advertise with us 👉 https://bit.ly/3CUWw9u 🤩