Affiliate Glossary
Embark on a journey to mastering affiliate marketing with Evadav's comprehensive glossary! 😎 Whether you're a seasoned marketer looking to sharpen your skills or a newcomer eager to dive into the dynamic world of affiliate marketing, our expertly curated glossary is your indispensable guide.
Unravel the intricacies of industry jargon, from 'A/B Testing' to 'Verticals', and unlock the secrets to maximizing your affiliate success. Dive into this essential resource and arm yourself with the knowledge to navigate the affiliate landscape confidently. Don't miss out on the opportunity to elevate your affiliate marketing strategy - start exploring now and transform your understanding into profit with EVADAV!
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A
- A/B Testing: The process of comparing two versions of a webpage or ad to determine which performs better in terms of conversions.
- Ad Copy: The text used in an advertisement to attract and persuade users to take action.
- Ad Network: A platform that connects advertisers with publishers, allowing them to display ads on their websites.
- Ad Rotation: The practice of displaying different ads or creative variations in a rotation to optimize performance.
- Advertiser: The company or merchant that offers an affiliate program and pays commissions to affiliates.
- Affiliate: A person or entity that promotes products or services of another company in exchange for a commission.
- Affiliate Agreement: A legal contract between an affiliate and an advertiser, outlining the terms and conditions of their partnership.
- Affiliate Disclosure: A statement or disclaimer that informs users that an affiliate relationship exists between the affiliate and the company being promoted.
- Affiliate Link: A unique URL that includes an affiliate's tracking code, used to track referrals and sales.
- Affiliate Link Generator: A tool or feature provided by affiliate networks that help affiliates create their unique affiliate links.
- Affiliate Manager: A person responsible for managing the relationships between advertisers and affiliates, providing support and guidance.
- Affiliate Marketing: A performance-based marketing model where affiliates earn a commission for driving sales or generating leads for a company.
- Affiliate Network: An intermediary platform that connects affiliates with companies offering affiliate programs.
- Affiliate Program: A program offered by a company that allows affiliates to earn a commission for promoting its products or services.
C
- Click-Through Rate (CTR): The percentage of people who click on an affiliate link or ad out of the total number of impressions.
- Commission: The percentage or fixed amount of money that affiliates earn for each successful referral or sale.
- Conversion Rate: The percentage of website visitors or leads that complete a desired action, such as making a purchase.
- Conversion Tracking: The process of monitoring and measuring the effectiveness of affiliate campaigns in generating conversions.
- Cookie: A small text file that is stored on a user's computer when they visit a website, used to track affiliate referrals and sales.
- Cost Per Action (CPA): An affiliate commission model where affiliates earn a commission for a specific action, such as filling out a form or signing up for a trial.
- Cost Per Click (CPC): An affiliate commission model where affiliates earn a commission for each click on their affiliate links.
- Cost Per Lead (CPL): An affiliate commission model where affiliates earn a commission for generating leads, such as capturing email addresses.
- Cost Per Sale (CPS): An affiliate commission model where affiliates earn a commission for each sale they generate.
D
- Deep Linking: Creating affiliate links that direct users to specific pages or products on the advertiser's website.
E
- Earnings Per Click (EPC): The average amount of money an affiliate earns per click on their affiliate links.
- Earnings Report: A detailed report provided by affiliate networks or advertisers, showing an affiliate's earnings, clicks, conversions, and other relevant metrics.
F
- Fraud Detection: The process of identifying and preventing fraudulent activities in affiliate marketing, such as fake leads or click fraud.
G
- Geo-Targeting: Showing different content or ads to users based on their geographic location.
I
- Impressions: The number of times an affiliate ad or link is displayed to users.
- Incentive Marketing: A strategy where affiliates offer incentives, such as discounts or freebies, to encourage users to make a purchase through their affiliate links.
L
- Landing Page: The web page where visitors are directed after clicking on an affiliate link or ad.
- Link Bait: Content or offers designed to attract attention and encourage users to click on affiliate links
- Cloaking: The practice of disguising affiliate links to make them appear shorter or more user-friendly.
M
- Merchant: Another term for an advertiser or company offering an affiliate program.
- Multi-Tier Marketing: A structure where affiliates can recruit sub-affiliates, earning a commission on their sub-affiliates sales.
N
- Niche: A specific topic or market segment that affiliates target with their marketing efforts.
P
- Payout Threshold: The minimum amount of earnings an affiliate must accumulate before they can request a payout.
- Pay Per Click (PPC): An advertising model where advertisers pay affiliates for each click their ads receive.
- Pay Per Lead (PPL): An advertising model where advertisers pay affiliates for each lead generated.
- Pay Per Sale (PPS): An advertising model where advertisers pay affiliates for each sale they generate.
R
- Recurring Commission: A commission structure where affiliates earn a commission for each recurring payment made by customers they refer.
- Return Days: The number of days after the initial click when affiliates can still earn a commission if the user makes a purchase.
- Return on Investment (ROI): The measure of the profitability of an affiliate marketing campaign in relation to the investment made.
S
- Sub-Affiliate: An affiliate recruited by another affiliate who earns a commission for their referrals.
T
- Target Audience: The specific group of people that affiliates aim to reach and convert into customers.
- Traffic: The visitors who arrive at a website by clicking Ad results leading to that particular website.
- Two-Tier Commission: A commission structure where affiliates can earn additional commissions by referring new affiliates to the program.
U
- Unique Click: A single click from a unique user on an affiliate link or ad, excluding multiple clicks from the same user.
V
- Vanity Code: A custom or branded affiliate tracking code used to make affiliate links more recognizable or memorable.
- Vertical: A specific industry or category within affiliate marketing, such as health and wellness or technology.
