Advertising Strategies to Increase CTR

Paired with tons of impressions and conversions, click-through rate really matters when you launch your ad campaign. Let’s find out how to get more clicks and boost your CTR with Evadav.

TOP - 5 Tips to Increase the CTR of Your Ad

⏱️Set the Perfect Timing

What’s the best time to show your ads in order to increase your CTR? Holidays, of course! The profits received during Thanksgiving, Christmas, and Cyber Monday tend to be the highest.

Take advantage of major holidays, sales events, phone model release dates, sporting events, and TV series finales.

Also, learn when your audience is the most active and set the days and time when the ads will be shown.

💰Schedule your campaign in Evadav profile.

📋Test the Frequency Capping for Your Audience

Everything new is greeted with great interest. However, when an ad is seen multiple times, it loses its impact - it becomes invisible. People may turn it off due to intrusiveness at worst.

Let’s consider the example of push ads. Imagine how weird and annoying the ad seems when you get four times a day that you won a BMW.

A reasonable ad limit is essential to preventing record-low CTRs. According to Evadav statistics, the best results show campaigns with 5 impressions per day. We suggest limiting the impressions of your ads to 5 impressions per day. 1 audience = 5 impressions per 24 hours.

💰Set capping, launch your campaign, and monitor the statistics with Evadav.

⬆️Get Bids Increased for Better CTR

A low bid makes the CTR low. Thus, the lower your bid is, the worse the sources you get. You may have nice creatives, but if the bid is low, the chances of success are low as well.

The higher the bid, the more potential auctions your ad campaign will participate in. Thus, you increase the probability of working with the sites with the best clickability for your creatives.

In your Evadav profile, the average CPC and the recommended bid size are shown after you choose the country in the settings and press recommended or max bid. We constantly update this information so that you can launch your campaign with the most relevant bid for your audience.

💰Follow the bid size recommended in the campaign settings with Evadav and launch your campaign.

👀Choose the Right Creatives

As for creatives, we recommend launching at least 4-5 creatives to qualify the traffic source. Ad campaign tested with 1-2 creatives is bound to perform worse. Pay attention to the quality of the pictures you use. They should be comprehensible, trustworthy, and reflect what is written in the text. No one will click on the ad with a dog under which the text will say: Win an IPhone 13 pro max now.

As well, the statistics show that illustrations with women attract users more than with men.

💰Test the creatives within your campaign. You can test up to 8 creatives in each ad campaign.

💡Add Imagination to Your Text

The text should be catchy and correspond to the illustration. It should deliver the message you want to send and include the CTA.

Also, it’s a nice idea to use Emojis to attract attention, but don’t overuse them.
Make your text personalised: “Using an IPhone?” / “Are you in Kyiv”?
Numbers in titles always work: “9 out of 10 people advice using the microwave XXX”

💰Add title up to 30 characters and description up to 45 in your profile and test your ad!

Choose Evadav and launch the most successful campaigns!