Head of User Aquisition
Full time
Remote/Office
Head
Strive, Develop, Achieve with us!
About Us
EVADAV GROUP is a full-service media buying and advertising company developing ad products. Our team spans globally, with talents from the Czech Republic, Ukraine, Israel, Poland, and beyond, broadcasting decades of proven records, and unparalleled expertise in the digital & advertising realms.
Submit your application here Evadav Recruitment Bot
-
Build and execute the UA strategy for our apps portfolio across Meta, Google and selected additional channels.
-
Own and scale performance across W2W, W2A and App UA funnels, with clear guardrails on CAC, LTV and payback.
-
Work tightly with monetization, product, creative and analytics to align offers, funnels, pricing and KPIs.
-
Set up and continuously improve our attribution and tracking stack
(AppsFlyer/Adjust or similar, AppHud, server-side events, CAPI, UTMs). -
Drive deep analysis of UA metrics: CAC, LTV, ARPU, ROAS, retention, funnel drop-offs, by app / GEO / channel.
-
Turn data into clear actions: where to scale, what to cut, what to test next.
-
Lead the automation agenda:
-
campaign templates, naming conventions, rules;
-
semi-auto / auto budgeting;
-
scripts / tools to reduce manual work;
-
dashboards for instant visibility.
-
-
Work closely with Creative Producers, PPMs and Designers to build a high-velocity creative machine for Meta (video first).
-
Hire, mentor and grow a high-performing UA team; set expectations, feedback loops and growth paths.
-
Stay on top of platform changes and trends in Meta, Google and other channels; bring in new ideas and betas.
-
3+ years in user acquisition / performance marketing with a proven track record of scaling digital or mobile products via paid channels.
-
Deep hands-on expertise with Meta (Facebook/Instagram) and strong experience with Google Ads; other channels are a plus.
-
Strong understanding of Web2Web, Web2App and App UA funnels, ideally for subscription-based or mobile-first products.
-
Solid experience with attribution tools (AppsFlyer, Adjust, etc.) and event-based analytics to guide UA strategy.
-
Strong analytical mindset: you are comfortable with CAC, LTV, cohorts, payback, marginal ROI and unit economics.
-
Experience leading UA people: hiring, coaching, setting targets, building ways of working with Product / Monetization / Analytics.
-
Good understanding of how creative testing works on Meta: hooks, angles, iterations, and how to brief and evaluate creatives.
-
Comfortable working in a fast, experiment-driven environment with a lot of tests and quick decisions.
-
B2+ English
Nice to have:
-
Experience working with engineering and data teams to implement tracking, events, and automation around UA.
-
Hands-on experience with SQL or advanced analytics tools (Looker, Tableau, Power BI, etc.).
-
Strong background in A/B testing and experimentation frameworks.
-
Experience pulling market and competitor insights (open and paid tools, spy services) to inform UA strategy.
-
Experience with mobile apps and subscription funnels: onboarding, paywalls, re-engagement.
-
Experience testing and scaling on alternative platforms (TikTok, ASA, Reddit, programmatic DSPs, etc.).
-
You get the experience that correlates with your interests and, at the same time, promotes business.
-
Our company is developed and ready for external crises.
-
With us, you realize your career ambitions and ideas.
-
You can count on us for work and life challenges.
-
Together we succeed thanks to the strong feedback culture.
-
We stick to a transparent system of financial motivation.
- Stable payments
- Clear workflow to prevent overtime
- Courses and training for professional development